I am very proud to be a contributing writer for the website beerpulse.com. In that role, I recently submitted an article to the site discussing a pending case filed by Coronado Brewing Company against Elysian Brewing Company. Coronado apparently read my article and posted the following (in part) on their Facebook page:
Coronado Brewing Co. just became aware of a website by an attorney critiquing a matter between Coronado and Elysian Brewing. The attorney’s commentary leaves a misperception of the matter and misrepresents Coronado’s statements. (Go figure.) Coronado never said that Elysian’s beer is a “knock off” or inferior to Coronado’s fine brews. The language that the attorney is spinning is formal language required for a trademark dispute.
I encourage anyone who may be interested to read a copy of Coronado’s complaint. I assure you that, despite what they indicated in their post, they were not procedurally required to call their beer a knock off or imply that their beer was inferior. *NOTE: The original article did not actually use the word inferior, but instead quoted the language below. The word inferior came from their Facebook post.*
- From p. 3, para 10, “Elysian ‘knocks off’ these marks”
- From p. 5, para 26, “Yet, the Defendant’s goods are not of the same quality as CBC’s goods. The unsuspecting consumer can be angered by this misleading advertisement.”