Setting the Record Straight re: Coronado Brewing

I am very proud to be a contributing writer for the website beerpulse.com.  In that role, I recently submitted an article to the site discussing a pending case filed by Coronado Brewing Company against Elysian Brewing Company.  Coronado apparently read my article and posted the following (in part) on their Facebook page:

Coronado Brewing Co. just became aware of a website by an attorney critiquing a matter between Coronado and Elysian Brewing. The attorney’s commentary leaves a misperception of the matter and misrepresents Coronado’s statements. (Go figure.) Coronado never said that Elysian’s beer is a “knock off” or inferior to Coronado’s fine brews. The language that the attorney is spinning is formal language required for a trademark dispute.

I encourage anyone who may be interested to read a copy of Coronado’s complaint.  I assure you that, despite what they indicated in their post, they were not procedurally required to call their beer a knock off or imply that their beer was inferior.  *NOTE: The original article did not actually use the word inferior, but instead quoted the language below.  The word inferior came from their Facebook post.*

Specifically:

  • From p. 3, para 10, “Elysian ‘knocks off’ these marks”
  • From p. 5, para 26, “Yet, the Defendant’s goods are not of the same quality as CBC’s goods.  The unsuspecting consumer can be angered by this misleading advertisement.”

About Dan

Daniel Christopherson of DCBrewLaw.com is a beer and trademark attorney at Lehrman Beverage Law. He is an avid craft beer enthusiast who helps new and established breweries develop their business models, comply with the TTB and FDA, and protect their intellectual property.
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