Article: What are trademarks, and why are they important?

See my new article in Beverage Master magazine.

Trademarks are the words, logos, design, or other means used by a company to identify itself in the marketplace.  Developing a solid reputation for consistent quality and product image would be virtually impossible without the help of trademarks.  As companies grow, trademark rights radically grow in importance.

Read the whole article here.

About Dan

Daniel Christopherson of is a beer and trademark attorney at Lehrman Beverage Law. He is an avid craft beer enthusiast who helps new and established breweries develop their business models, comply with the TTB and FDA, and protect their intellectual property.
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